How will the Semantic Web support business

I represent the Business Rules Group (BRG) on the governing board of the Business Rules Team, the consortium that has submitted "Business Semantics of Business Vocabulary and Business Rules” (SBVR) in response to the OMG's RFP for "Business Semantics of Business Rules". So, it should be no surprise that my main focus on rules is at the business end rules that guide what people do in businesses in the real world. I know that many of these rules can be more-or-less directly executed in rules-based technology, but I’m also interested in what kinds of support technology can provide for rules that can’t, or won’t, be automated. What I want to know about the Semantic Web is how it will fit into the business world. What would it do for me if I were a business person in an organization like EU-Rent (the fictitious case study we use in SBVR)? Especially, I want to know how it could work if and when the OMG accepted SBVR for “Business Semantics of Business Rules”.